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Keywords:marketing 

Working Paper
“Free” Internet Content: Web 1.0, Web 2.0, and the Sources of Economic Growth

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because no transaction records the ?purchase? of this content, its value is not reflected in measured growth and productivity. To capture the contribution of the ?free? Internet, we model the provision of ?free? content as a barter transaction between the content users and the content creators, and we value ...
Working Papers , Paper 18-17

Working Paper
Measuring the “Free” Digital Economy Within the GDP and Productivity Accounts

We develop an experimental methodology that values ?free? digital content through the lens of a production account and is consistent with the framework of the national accounts. We build upon the work in Nakamura, et al. (2016) by combining marketing- and advertising-supported content and find that the impact of ?free? digital content on U.S. gross domestic product (GDP) has accelerated in recent years, particularly since 2005. However, the explosion in ?free? digital content is partially offset by a decrease in ?free? print content like newspapers. Including these, real GDP growth would grow ...
Working Papers , Paper 17-37

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