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Context, conflict, weights, and identities: some psychological aspects of decision making
Experimental psychology provides a drastically different picture of human abilities, motives, and behavior from that which predominates economic analyses. Individual preferences are normatively assumed to be well-ordered and consistent, but descriptively shown to be inconsistent and malleable. Not having at their disposal clear and reliable procedures for assigning values to options, people need to construct their preferences in the context of decision, which is rife with, among other things, conflict, emotion, contextual influences, and shifts in perspective and attention. Like many other ...