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Conference Paper
Effectiveness of online early intervention financial education programs for credit-card holders
As part of The Saint Paul Foundation?s Credit Card Project, three credit card issuers conducted randomized tests of whether offering online credit card education to credit cardholders is effective in changing behavior. The targeted populations were either new cardholders or cardholders reaching the point of first delinquency, and two of the tests involved college students. Completion of online credit education correlates with more responsible credit card usage, but the experiments don?t prove that the education causes this behavior. Experiments with college student cardholders by Wells Fargo ...