Journal Article

Merging the two sides: community needs and market opportunities


Abstract: What does a community need, and what can its market support? Financial institutions, regulators, community development financial institutions, community development corporations, and a wide range of others have been asking this question more regularly. Perhaps you have been asking yourself this and other questions:> .Are community needs the same as market demands?> .Does an institution?s service area comprise the same boundaries as its market?> .Where can I find strategic data and information to understand and interpret these dynamics?> .Can my community support a new grocery store, more daycare centers, or a bank branch? What is our competitive advantage?> .How can these opportunities be measured, communicated, and acted upon?

Keywords: Community development;

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Bibliographic Information

Provider: Federal Reserve Bank of Chicago

Part of Series: Profitwise

Publication Date: 2004

Issue: Jun

Pages: 9-12