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Federal Reserve Bank of San Francisco
FRBSF Economic Letter
Using Sentiment and Momentum to Predict Stock Returns
Kevin J. Lansing
Michael Tubbs

Studies that seek to forecast stock price movements often consider measures of market sentiment or stock return momentum as predictors. Recent research shows that a multiplicative combination of sentiment and momentum can help predict the return on the Standard & Poor’s 500 stock index over the next month. This predictive power derives mainly from periods when sentiment has been declining over the past year and recent return momentum is negative—periods that coincide with an increase in investor attention to the stock market as measured by a Google search volume index.

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Kevin J. Lansing & Michael Tubbs, "Using Sentiment and Momentum to Predict Stock Returns" , Federal Reserve Bank of San Francisco, FRBSF Economic Letter, number 29, 2018.
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