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The Rise of Digital Advertising and Its Economic Implications
Abstract: Growth in the digital advertising market has allowed big tech companies to better target consumer tastes, potentially increasing firms’ market power.
Keywords: digital (directed) advertising;
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https://www.stlouisfed.org/on-the-economy/2024/oct/rise-digital-advertising-economic-implications
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Provider: Federal Reserve Bank of St. Louis
Source: On the Economy
Publication Date: 2024-10-04