Journal Article
The Value of Loyal Customers
Abstract: Is there a rational reason that stock prices in some industries greatly exceed book values? The answer may lie in the idea that customers are capital.
Keywords: stocks; customers; business; advertising;
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Bibliographic Information
Provider: Federal Reserve Bank of Philadelphia
Part of Series: Economic Insights
Publication Date: 2017-04
Volume: 2
Issue: 2
Pages: 11-17