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The Psychology of Free: How a Price of Zero Influences Decisionmaking
Abstract: Explore the psychological factors behind the power of “free,” including decision-making, social norms, and zero-price effect.
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https://www.stlouisfed.org/publications/page-one-economics/2025/apr/psychology-of-free-how-price-of-zero-influences-decisionmaking
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Provider: Federal Reserve Bank of St. Louis
Part of Series: Page One Economics Newsletter
Publication Date: 2025-04-01