Newsletter
Advertising: Targets, Techniques, and Technology
Abstract: This article discusses advertising as persuasive communication designed to influence consumer spending and offers tips for critical thinking in the marketplace.
Keywords: advertising; consumer spending;
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https://www.stlouisfed.org/publications/page-one-economics/2025/jan/advertising-targets-techniques-technology
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Provider: Federal Reserve Bank of St. Louis
Part of Series: Page One Economics Newsletter
Publication Date: 2025-01-02