Active decisions and pro-social behavior
Abstract: In this paper, we propose a decision framework where people are individually asked to either actively consent to or dissent from some pro-social behavior. We hypothesize that confronting individuals with the choice of whether to engage in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences, while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donations. We find that this ?active-decision? intervention substantially increases the actual donation behavior of people who had not fully formed preferences beforehand.
File(s): File format is text/html http://www.bostonfed.org/economic/wp/wp2007/wp0713.htm
File(s): File format is application/pdf http://www.bostonfed.org/economic/wp/wp2007/wp0713.pdf
Provider: Federal Reserve Bank of Boston
Part of Series: Working Papers
Publication Date: 2007