Journal Article
The bold and bankable: Nuestro Barrio Telenovela and financial education
Abstract: Bankers have long sought better ways to reach the unbanked. Now an experiment with soap opera shows that engaging viewers? emotions first is critical to disseminating financial messages.
Keywords: Unbanked;
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File(s): File format is application/pdf http://www.bostonfed.org/commdev/c&b/2009/fall/Spader_Unbanked.pdf
Authors
Bibliographic Information
Provider: Federal Reserve Bank of Boston
Part of Series: Communities and Banking
Publication Date: 2009
Issue: Fall
Pages: 26-28