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Keeping bank depositors still comes down to rates


Abstract: How does a bank attract deposits and remain competitive when rates fluctuate and depositors are increasingly mobile? Managing the bank deposit franchise is a cornerstone of bank profitability and stability, and doing so has been challenging during the rapid rise in interest rates in 2022 and the subsequent regional banking turmoil.

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File(s): File format is text/html https://www.dallasfed.org/banking/pubs/dfb/2026/2602
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Provider: Federal Reserve Bank of Dallas

Source: Dallas Fed Banking

Publication Date: 2026-02-19