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Working Paper
Modeling anchoring effects in sequential Likert scale questions
Surveys in many different research fields rely on sequences of Likert scale questions to assess individuals' general attitudes toward a set of related topics. Most analyses of responses to such a series do not take into account the potential measurement error introduced by the context effect we dub "sequential anchoring," which occurs when the rating for one question influences the rating given to the following question by favoring similar ratings. The presence of sequential anchoring can cause systematic bias in the study of relative ratings. We develop a latent-variable framework for ...