Conference Paper

Inside P&G’s innovation machine


Abstract: Jeff Davis, Director of New Business Development at Proctor & Gamble, discusses P& G's new innovation strategy and their \\"connect and develop\\" model.

Keywords: Research and development;

Status: Published in Universities, innovation and economic growth (2006: Nov. 16-17)

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Provider: Federal Reserve Bank of Cleveland

Part of Series: Proceedings

Publication Date: 2006