Search Results

Showing results 1 to 2 of approximately 2.

(refine search)
SORT BY: PREVIOUS / NEXT
Jel Classification:M3 

Working Paper
The Role of Information in Pharmaceutical Advertising: Theory and Evidence

This paper theoretically and empirically examines the role of information in the practice of pharmaceutical detailing (promotional interactions between drug representatives and physicians). We start with a theoretical framework in which pharmaceutical firms target detailing visits to physicians who potentially learn about drug quality and prescribe it to their patients. We derive several predictions about the role of information in these visits, which we then test empirically using Medicare Part D prescriptions and pharmaceutical detailing visit data. We find there is little empirical ...
Working Paper Series , Paper WP 2023-40

Working Paper
“Free” Internet Content: Web 1.0, Web 2.0, and the Sources of Economic Growth

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because no transaction records the ?purchase? of this content, its value is not reflected in measured growth and productivity. To capture the contribution of the ?free? Internet, we model the provision of ?free? content as a barter transaction between the content users and the content creators, and we value ...
Working Papers , Paper 18-17

FILTER BY year

FILTER BY Series

FILTER BY Content Type

FILTER BY Jel Classification

C82 1 items

D8 1 items

I1 1 items

L0 1 items

L81 1 items

show more (4)

FILTER BY Keywords

GDP 1 items

Internet 1 items

Pharmaceutical advertising 1 items

advertising 1 items

marketing 1 items

measurement 1 items

show more (3)

PREVIOUS / NEXT